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Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977

Research papers

An exercise in trade-off

The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John R. Lawford
September 1, 1976

Research papers

A study of vehicle speed measurement using film techniques

This paper describe the development and use of an innovatory technique of studying motoring behaviour, with particular reference to a precise measurement of speed. The technique developed involves continuous filmed records of road traffic and has to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Lynda Waters, K. M. Macafee
June 15, 1976

Research papers

The contribution of survey research to government policy making

In all countries Governments have become major sponsors of survey research. As an information tool the social survey designed to discover the facts in some area of government activity is now commonplace and increasingly surveys of opinion play a part...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Frank Teer
August 1, 1975

Research papers

A place of one's own

Housing Associations had recourse only to Local Authorities or private financial institutions for capital, and in times of economic restraint this was not always forthcoming. To stimulate Housing Associations the Housing Corporation was set up with...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Anthony Eastaugh, Stephen Porter
August 1, 1975

Research papers

Research and policy planning

The Plan for Milton Keynes is the strategy which will guide the development of the new city. At its simplest, it is an approach to guiding the urbanisation of a large piece of land. When it was published, the Plan was widely acclaimed as a major step...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Lee A. Shostak
August 1, 1975

Research papers

Policy uses of the New Jersey income maintenance experiment

This paper deals with a major piece of policy relevant social science research, the New Jersey Income Maintenance Experiment, and a proposed piece of social legislation, the Family Assistance Plan. An attempt is made to assess the usefulness of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Margaret E. Boeckmann
August 1, 1975

Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974

Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973